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Battle the misconception that Dementia is an inevitability of old age with Samuel L. Jackson

Alzheimer’s Research UK has joined forces with Samuel L. Jackson to battle the serious misconception that dementia is an inevitability of old age. The ‘#ShareTheOrange’ campaign highlights that physical diseases cause dementia, most commonly Alzheimer’s using an orange to symbolise the weight of matter lost in the brain as the condition develops.

In the film, Samuel explains: “The damage to a brain with Alzheimer’s can leave it weighing 140g less than a healthy one. That’s about the weight of an orange…this shows us it is a physical disease…”

Samuel goes on to describe how: “dementia strikes at humanity’s most valuable resource, the cells of a human brain…it destroys these precious cells and the links between them.”

The #ShareTheOrange film ends with hope as Samuel L. Jackson states: “…with research we know diseases can be slowed, they can be stopped.” He calls on the public to share the film to “change the conversation and help Alzheimer’s Research UK make these breakthroughs possible for dementia”.

The first-hand experiences of dementia diagnosis

People living with dementia and carers from all over the world have shared their experience of the journey to diagnosis for this year's World Alzheimer's Month campaign.

In collaboration with ADI Alzheimer and dementia associations and supported by Dementia Alliance International (DAI), people living with dementia and carers from all around the world have recorded and shared their experience of receiving a dementia diagnosis, for this year’s World Alzheimer’s Month.

Author: Alzheimer's Disease International

There are two things I would recommend when doctors are diagnosing. One is to give the patient hope. A simple comment like “it is possible to live a meaningful life for some time to come” and encouraging us to be all we can be, despite coming challenges. - Roger Marple (Canada)

Digital Dementia Care Companion

CARA is a lifestyle and community digital platform that provides easy access for persons living with dementia and caregivers to connect to an ecosystem of solutions via a mobile application.

CARA serves as a key touchpoint for members, providing personalised support across the journey of living with and caring for dementia, empowering them to lead meaningful and purposeful lives. CARA stands for Community, Assurance, Rewards and Acceptance.

Source: CARA is an initiative by Dementia Singapore (formerly known as Alzheimer’s Disease Association).

Upcoming Events

A theatre performance on 19 and 20 Nov for persons living with Dementia to share their stories. 

Get your tickets - https://re-memori.peatix.com

About the perforamnce: RE:Memori shed light on the Dementia community, to share their stories and attempt to demystify dementia. This project uses dance as a vehicle to bring awareness and break the stigma on people living with dementia. In the hope to build a dementia-friendly society. In RE:Memori artistic creators: Shahrin Johry, Sufri Juwahir, Subastian Tan, Gianti Giadi and Kamil Ahmad will be collaborating with Mr. Anjang Al-Faqir (Chapal Malay Dementia Community) and Ms. Alison Lim ( Dementia and Co.) who are persons living with Dementia to share their stories and to inspire others. This project engages Youths to participate in interacting with the people with dementia. Through the conversations, they would get an insight and deeper understanding to the disease. 

Dementia Caregiver Documentary: Grandma and Me

Translated to English for the first time at the World Ageing Festival 2021 - *NEW*

Aoi Care in Fujisawa City, Kanagawa Prefecture, is the most popular nursing home in Japan today, with a constant stream of visitors and news coverage from both Japan and abroad. The facility is always filled with the laughter of users and care staff, and everyone who visits says either, “I want to spend time here” or “I want to work here.” The Aoi Care style of independence-supporting care that helps people be themselves while living their lives is influencing many fields. It was also used as a model facility for the film, CareNin, Thank God You’re Here.

“Even with dementia, they cook, babysit, and fall in love”
In this film, the director, who is the film’s first-person narrator, was asked by the producer to make a documentary about an amazing facility, and spent a year closely covering Aoi Care with camera in hand. The young documentary director, who was completely unfamiliar with nursing care, is at first surprised to see elderly people with dementia enjoying their lives, and later reveals the inner workings of the much-talked-about nursing home, as well as its secrets.


The film, which was made with in-depth coverage of the model facility over a shooting period of one year, can truly be called the “real-life version of CareNin.” CareNin = CareGiver

For access to the full programme on 3 Dec and the care movie, Redeem a complimentary ticket https://worldageingfestival2021.heysummit.com/tickets/?coupon=HAPPYAGE

Webinar on 10th Dec 2021, 9am - 12pm

Our Health, Our Lives, Our Stories

Future Care Planning in Persons with Intellectual Disability

RSVP https://our-health-our-lives-our-stories-pt4.heysummit.com


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