Dr Ira Sobel is the founder of Fintech 4longevity, a research and consulting platform, helping financial institutions to unlock the potential of the 50+ population. Dr. Sobel is an expert in economics of aging and longevity and with a particular focus on the role of fintech technology to improve the financial well-being of mid-life and older adults.
In 2020, Dr. Sobel joined a working group at the World Economic Forum on “Redefining Retirement” and she is a member of the executive committee of the Fintech Community of Israel. Her Ph.D. from the Tel-Aviv University investigated the effect of retirement and changing health on the economic outcomes of households within different pension and healthcare systems. From 2008 to 2019, she served as a non-executive director to numerous public companies including the Bank of Jerusalem and worked previously as an accountant at KPMG.