Julianne Parkinson is the founding CEO of the Global Centre for Modern Ageing (GCMA).
Launched in 2018 and headquartered in Adelaide, South Australia, the GCMA is a global agency bringing an enterprise approach using evidence-based insights to the Ageing Well industry. Our mission is to respond to people's changing needs and wants in the second half of life through deep expertise in end-user experience and research.
Under Julianne's stewardship, the GCMA launched an internationally accredited real-time test facility called Life Lab, allowing organisations to validate and test products and services in a simulated 'real-life' environment. The Life Lab testing produces best-in-class research outcomes to help improve the lives of older people.
Through relationships forged with governments, organisations, and research institutions, the GCMA has an enviable portfolio of international engagements informing the landscape of products and services that will enable older people to live their best lives.
As CEO of the GCMA, Julianne is championing ground-breaking initiatives to build a national codesign community of citizens to inform and respond to client engagements. The GCMA is working on collaborative groundbreaking initiatives with organisations and governmetns based in Singapore, Hong Kong, Israel, the United States and Australia. The GCMA operates with hubs in Asia Pacific and the UK/Europe.
Julianne has overseen the publishing of significant research papers sharing insights into the social and economic opportunities afforded by the growing community of older people, the demand and desire to age in place and the accelerated take-up of tech-enabled solutions such as telehealth services during the COVID-19 pandemic.
Julianne is frequently invited to speak at conferences in Australia and throughout the world and regularly serves on judging panels of prestigious awards, such as the Ageing Asia Eldercare Innovation Awards that recognise the game-changing entrepreneurial initiatives of modern ageing.
Julianne is a fellow of the Australian Institute of Company Directors. She is an Advisory Board Member on the UniSA Post Graduate Advisory Board and Business School Advisory Board.