Professor Lynne Corner is a gerontologist and Director of VOICE at the UK National Innovation Centre for Ageing (NICA). VOICE is an international organisation established to harness the immense experience, skills and insights of the public, of all ages and backgrounds, including older people with dementia. Members work with research and businesses to identify consumer unmet needs, priorities and aspirations and co-design and co-develop products and services that are needed to support people living with dementia and their families. Lynne has a particular interest in horizon scanning for innovation, inter-generational relationships, and the use of artificial intelligence and data. NICA and VOICE work with businesses from all sectors to help develop their strategies for capitalising on the immense commercial opportunities for growth from global population ageing. She established the Int Dementia Knowledge Exchange and innovation Hub and is a Trustee of the Lewy Body Dementia Society.